About Us
The Future of Skincare, Personalized to You
At ABBI, we believe skincare should be as individual as the person using it. By uniting the purity of nature with the precision of advanced technology, ABBI creates a new standard in beauty and wellness where every formula is designed with intention, intelligence, and you in mind.
This is personalized skincare, elevated.
Patented technology. French formulation. Precision-made for your skin.
A More Intelligent Approach to Beauty
For too long, skincare has asked people to adapt to products that were never designed specifically for them. At ABBI, we believe beauty should begin with understanding your skin, your environment, your concerns, and your goals.
That belief inspired ABBI: a brand created to make personalization more refined, more accessible, and more effective. We bring together clean science, advanced AI, and high-performance natural ingredients to create skincare designed around the individual, not the average.
Because true skincare should never be one-size-fits-all.
Founded on Science. Driven by Vision.
Why isn't skincare truly customized?
ABBI was born from that simple but transformative question. What began as a deep understanding of skin and beauty evolved into a larger vision to create a skincare experience that feels more precise, more intelligent, and more personal from the very beginning.
Together, ABBI's founders brought two essential forces into one brand: scientific expertise and AI-powered innovation.
Joanna
With a background in Biochemistry and more than 20 years of experience in clinical research, cosmetic formulation, and product innovation, Joanna has long believed that skincare should be guided by both science and inclusivity. Her philosophy is rooted in the idea that skincare is not simply cosmetics, it is an essential part of personal wellness.
Fred
With more than 25 years of experience in the global cosmetics industry and over a decade leading AI development in retail and beauty, Fred brings a unique ability to connect technology, consumer insight, and scalable innovation. His work helps translate ABBI's vision into measurable precision and modern personalization.
Together, they created ABBI to challenge convention and shape a future where skincare is more intelligent, more inclusive, and unmistakably personal.
Patented Technology. Personalized by Design.
SkanMySkin powers a more precise approach to skincare.
At the center of ABBI is SkanMySkin, our proprietary AI-powered skin diagnostic platform designed to deliver a more precise approach to skincare. Using a simple selfie, SkanMySkin evaluates your skin and helps identify the formulation most aligned with your unique needs.
No guesswork. No generic routines. No unnecessary complexity.
Trained on more than 1 million skin scans
Analyzes 20 facial zones
Evaluates 8 key skin traits
Unlocks 120,000+ formulation possibilities
In-Lab Creme
Freshly blended in our French laboratory after your order is placed, our In-Lab Creme is created with a highly individualized formula designed around your skin profile.
Mix-at-Home
Designed for guided personalization at home, Mix-at-Home offers a more flexible way to experience fresh, scan-informed skincare with professional-level customization.
Personalization isn't an added feature. It is the foundation of everything we create.
Formulated in France. Crafted Without Compromise.
Elevated standards, scientific rigor, and ingredient integrity in every formula.
All ABBI products are formulated and manufactured in France, where elevated cosmetic standards, scientific rigor, and ingredient integrity come together. Our formulas are created to meet and exceed both FDA and EU regulatory standards, delivering confidence in both safety and performance.
Each product reflects our commitment to clean, high-performance skincare, thoughtfully developed to honor both efficacy and purity.
ABBI was created to make skincare more personal, more intelligent, and more beautifully aligned with the individual. Because your skin was never meant for one-size-fits-all.